Ford BlueCruise Is Cheaper Now—No Refund If You Already Paid More

Ford BlueCruise, the automaker’s hands-free autonomous-driving software just got a huge price cut.

The annual subscription was previously $2,100 for three years, $800 for a single year, or $75 monthly. Now, Ford will charge $495 per year or $49.99 per month (it axed the three-year option too). Instead, there’s now a one-time purchase choice available to the tune of $2,495—roughly the same cost as a monthly subscription for four years.

However, we’d recommend against that last option.

Ford’s press release states “BlueCruise service will be active for a minimum of 7 years (non-transferrable to another VIN). If the service is available, no additional subscription purchase will be required to maintain BlueCruise service beyond the 7 years.”

It’s a little bit of an out for Ford, should something happen to the software over the next few years. As such, it’s probably best to stick with the annual plan. BlueCruise is available on Explorer, Expedition, F-150, F-150 Lightning, and Mach-E. 

Given how late it is in the year, we also asked Ford what would happen to those who had already forked over the $800. Ford PR reps said, in essence, they’re out of luck.

“The new annual and monthly BlueCruise pricing went into effect as of October 1, 2024. As with all of our products and services, BlueCruise pricing is always subject to change. Annual and monthly transactions made before this date will not be retroacted.”

To boot, it appears refunds or credits aren’t on the table either, with Ford saying that anyone “who has activated monthly or annually will receive the new price at their next payment.”

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