Audi Wants You To Get Spooky This Halloween
Have you heard of Audi Themes? It’s the manufacturer’s official name for the customized interior display settings that are all the rage right now in the automotive industry. Basically, these themes incorporate the digital driver information center, infotainment screen, auxiliary screens, and the ambient lighting to create a customized experience inside the cabin.
Audi currently offers over 300 themes for download, and now there are 15 more.
It's Halloween!
The new seasonal Audi Themes are all based around Halloween and can include things like jack o’-lantern puppies, a witch’s moonlit silhouette, scary houses, monsters, and more. A few of the names for these new themes include the descriptive Halloween Pumpkin and Spooky House, or Halloween – Tiny Ghosts. Others have less elaborate names like Bats, but the one I’m most interested in is Halloween Puppies. I can never say no to cute puppies.
More than just static themes, there are also dynamic themes consisting of either four or five thematic images that automatically cycle through the displays every 10 minutes. There are two bundles of Halloween Themes now available: Halloween – Monster Mayhem and Halloween – Spooky Pumpkins.
Available Now for Purchase
Since their introduction in 2024, over 32,000 Themes have been downloaded by Audi customers in the United States. Customers can find the new Halloween themes, as well as nearly 300 others, at the myAudi Marketplace within the myAudi smartphone app. Pricing starts at $12.99 per theme, which is a one-time fee, but the themes cannot be transferred between cars. Those interested in the Halloween themes better hurry as they will only be around until early November.
Become an AutoGuide insider. Get the latest from the automotive world first by subscribing to our newsletter here.
A 20+ year industry veteran, Mike rejoins the AutoGuide team as the Managing Editor. He started his career at a young age working at dealerships, car rentals, and used car advertisers. He then found his true passion, automotive writing. After contributing to multiple websites for several years, he spent the next six years working at the head office of an automotive OEM, before returning back to the field he loves. He is a member of the Automobile Journalists Association of Canada (AJAC), and Midwest Automotive Media Association (MAMA). He's the recipient of a feature writing of the year award and multiple video of the year awards.
More by Mike Schlee
Comments
Join the conversation