Alfa Romeo Wants To 'Detox' Its Interiors With New Concept
Alfa Romeo plans to move away from the industry's push toward larger touchscreens and fewer buttons, with its new Cuorerosso concept previewing cabins built around physical controls and a more distinctive layout.
Speaking at the 2026 Paris Motor Show, Alfa Romeo Head of Product Daniele Chiari criticized the technology overload common in modern cars and said the company wants to set itself apart. "What we want to do is to detox our interior," Chiari said. "All of them have a small screen, big screen, two cup holders, and a flat console. That's it."
The Cuorerosso concept demonstrates that approach. Its headline feature is the Cannocchiale Vivente instrument cluster, drawing on the twin-dial gauges seen in older Alfa Romeo models. The two displays stay apart during normal driving but can physically slide into one cluster if the driver prefers a tighter view.
The center display takes a similar tack. Known as the Magma Display, it builds a touch-sensitive digital panel into the center console itself instead of perching a tablet-style screen atop the dash. With the car off, the display vanishes into the surface around it. Switch it on, and digital information and controls emerge. The arrangement adds a rotary dial alongside a drive-mode selector and a set of physical toggles, pairing digital technology with traditional controls.
The Cuorerosso itself won't reach production, though Chiari said some of its technology will carry over to future Alfa Romeo models. The upcoming Giulietta hatchback stands out as a likely candidate. It is expected to lead the brand in adopting elements of the concept, from its exterior styling to parts of its interior.
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