#Trademark

Is GMC planning to build a street-focused version of its midsize Canyon pickup?

AutoGuide.com has uncovered a new patent application from Ford hinting that it might name a new car after a mollusc.

Ford believes emerging Chinese automaker Lynk & Co’s name sounds too similar to that of its Lincoln brand.

Lexus has finally applied to trademark the LC F nameplate in the U.S.

This circular logo may look like a bunch of lines and diamonds, but there’s more to it than meets the eye.

For the second time, General Motors application to trademark the name “Bolt” for its upcoming electric car is under suspension.

Automakers are always filing to trademark different names, often for upcoming vehicles. Sometimes you can get an idea of what future products are in development by uncovering the names they’ve tried to secure.

A filing with the U.S. Trademark and Patent Office is revealing Cadillac’s future model naming plans in new detail.

When Tesla’s more affordable electric car reaches consumers, it won’t come with the previously expected Model E name.

Looking down the long, partially electrified road, Tesla CEO Elon Musk hopes to market an affordable electric car with 200 miles of range. 

A trademark Lexus filed in Australia might hint at the production version of its LF-CC coupe first seen in Paris earlier this year.

Cadillac‘s sedan lineup currently consists of the ATS, CTS, and XTS models, but an LTS could be joining the family soon.

Does Chrysler own the “Imported From Detroit” slogan or can it be used by a Michigan clothing company? The companies are putting the matter into the hands of a mediator to decide.

BMW has filed “M2” and “BMW M2” trademarks recently, indicating the German automaker is considering the badge seriously enough to make moves to protect the use of the name.