The 10 Car Brands Men Like Most Right Now

To qualify as top-ranked, brands need to have held tracked scores for at least 6 months (183 days). Index score is made up of the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation scores.

10. Audi

Audi sits in 10th with a 14.5 score. The brand continues attracting buyers who want German luxury with slightly less theatricality than BMW or Mercedes. Also, somewhere deep inside, many enthusiasts still live as teenagers who watched an Audi Quattro dominate rally footage on YouTube at 2 a.m.

9. Nissan

Nissan’s presence here probably says more about familiarity than enthusiasm, but familiarity matters in this business. The Rogue, Frontier, and Altima continue showing up in enormous numbers across America, and apparently, that consistency still earns loyalty. Nissan scored 15.4.

8. BMW

BMW remains one of the few luxury brands that still markets driving feel as seriously as technology. Even as the grilles continue evolving into something visible from orbit, the brand’s reputation for performance clearly still resonates. BMW scored 18.9.

7. Mercedes-Benz

Mercedes-Benz still carries prestige, even if modern infotainment systems occasionally require the patience of an IT department. Men rated the German luxury brand above the general population average, helping it tie Lexus at 19.7.

6. Lexus

Lexus has become the default answer for buyers who want luxury without introducing unpredictability into their lives. Men clearly appreciate a vehicle that combines comfort with the sort of reliability German brands occasionally treat as an optional accessory. Lexus posted a 19.7 score.

5. Chevrolet

Chevrolet’s appeal remains broad because the lineup still touches nearly every corner of the market. Trucks, Corvettes, SUVs, performance cars people still refuse to let die emotionally — Chevy continues doing a little bit of everything. The Bowtie brand scored 20.5.

4. Subaru

Subaru quietly built one of the most loyal male followings in the industry without leaning heavily into traditional macho branding. Standard all-wheel drive, practical engineering, and WRX nostalgia still carry real weight. Subaru scored 21.3.

3. Ford

Ford remains deeply tied to the American male car psyche. F-150s, Broncos, Mustangs — the brand still sells vehicles wrapped in ideas about utility, freedom, and horsepower. Sometimes all three at once. Ford came in third with a 21.6 score.

2. Honda

Honda still benefits from two very different reputations coexisting peacefully. On one side, there’s practical transportation like the CR-V and Accord. On the other, there’s the lingering memory of Civics, Integras, and screaming VTEC engines that shaped an entire generation of enthusiasts. Honda landed second with a 33.5 score.

1. Toyota

There’s a reason Toyota keeps ending up at the top of these studies. The company has spent decades building cars that simply refuse to become their owners’ problem. Whether it’s a Tacoma, Camry, or 4Runner with enough warning lights to resemble a Christmas tree yet somehow still running perfectly, men continue trusting Toyota more than any other brand in America. YouGov gave Toyota the highest male index score at 43.4.