The Top 10 Most Popular Paint Colors For Cars

North America: White leads at 31 percent, a slight decrease from 2024 as chromatic colors rise in popularity.

South America: White leads at 35 percent, valued for practicality and performance in warmer climates.

Europe: Gray dominates at 26 percent, increasing slightly from 2024 as the region continues to favor refined, understated design.

Asia: Asia continues shifting toward expressive color, with yellow/gold rising to 4 percent, green growing to 3 percent, and standout shades like orange and purple increasing to 2 percent.

1) White—29%

White is the most popular car color in the world, although there are some regional differences. It claims top spot in North and South America, Asia, Japan, South Korea, and India. In Europe and China white is relegated to second place.

2) Black—23%

Globally, black is a close second in popularity. In North America it drops to third, while in South America, it falls to fourth. It's the most popular car colour in China and the second most popular in Japan.

3) Grey—22%

While grey is the third most popular color across the globe, it's the most popular option among European shoppers. It sits in a distant second to white in North America, but is a very close third in Asia.

4) Silver—7%

The popularity of silver seems to have fallen off in recent years; it sits in third place globally. In North America, it's fallen to fifth behind blue, while in Europe and Asia it finds itself a distant fourth.

5) Blue—6%

Blue sits in fifth globally, but the paint is enjoying a resurgence regionally. In North America and South Korea it enjoys fourth place. South Americans and Europeans have made it the fifth most popular color, while it's one of the least popular shades in India.

6) Red—3%

Red finds itself in sixth place, a ranking that's fairly consistent across the globe, except for in Asia, where it finds itself near the bottom of the list.

7) Green—3%

Green has a similar story to red globally, with little difference regionally. Except for in South Korea, where it's actually the fifth most popular shade.

8) Yellow/Gold—3%

Outside of China, where yellow is counted as the fifth most popular paint, it finds itself as one of the least favorable shades. It really performs best on sports cars, which may explain its placement.

9) Brown/Beige—2%

No matter how you slice the data, not many people opt for brown or beige paint these days. Its highest placement is in Asia, where it's tied for fifth place with blue and yellow. North Americans choose it just 1% of the time.

10) Others—1%

The oranges and purples of the world are relegated to the bottom of the global list, a placement that's fairly consistent through North and South America, along with Europe. Japanese shoppers actually choose these colors at the highest clip, with it in the sixth position, beating out red, green, brown, and yellow.