- Acura
- Alfa Romeo
- Aston Martin
- Audi
- Bentley
- BMW
- Buick
- Cadillac
- Chevrolet
- Chrysler
- Dodge
- Ferrari
- Fiat
- Ford
- Genesis
- GMC
- Honda
- Hyundai
- Infiniti
- Jaguar
- Jeep
- Kia
- Lamborghini
- Land Rover
- Lexus
- Lincoln
- Lotus
- Lucid
- Maserati
- Maybach
- Mazda
- McLaren
- Mercedes-Benz
- MINI
- Mitsubishi
- Nissan
- Pagani
- Porsche
- Ram
- Rivian
- Rolls-Royce
- SMART
- Subaru
- Tesla
- Toyota
- Volkswagen
- Volvo
The 10 Car Brands Women Like Most Right Now
The internet likes pretending women only buy cars based on cupholders and paint colors, which usually tells you more about the internet than it does about the actual preferences of women actually buying cars.
Fresh YouGov BrandIndex data tracking U.S. consumer sentiment between April 2025 and March 2026 shows female buyers gravitating toward many of the same automakers men prefer—just in a slightly different order, and for reasons the industry sometimes still struggles to understand properly.
The broader takeaway here is that most buyers — regardless of gender — still value the same fundamentals. Reliability. Comfort. Practicality. Reputation. Trust. The brands succeeding right now are generally the ones delivering those things consistently while avoiding unnecessary drama.
To qualify as top-ranked, brands need to have held tracked scores for at least 6 months (183 days). Index score is made up of the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation scores.
10. Jeep
Jeep kicks off the list at 13.4, and honestly, the brand’s presence here feels completely predictable. Wranglers and Gladiators still project personality in ways many modern vehicles simply don’t.
9. BMW
BMW posted a 15.3 score among women surveyed. The brand’s blend of performance and luxury continues attracting buyers who want something more engaging than a traditional luxury appliance, even if modern BMW design occasionally starts arguments at dinner parties.
8. Mercedes-Benz
Mercedes-Benz still carries strong aspirational appeal, though female respondents rated the brand slightly below the general population average. Even so, the three-pointed star remains one of the most recognizable luxury badges on earth. Mercedes scored 15.8.
7. Lexus
Lexus continues doing exactly what its customers want: building quiet, comfortable luxury vehicles that don’t suddenly decide they need a new transmission control module on a random Tuesday morning. The brand scored 16.8.
6. Nissan
Nissan landed sixth with a 17.4 score. Despite the company’s ups and downs in recent years, models like the Rogue continue resonating with buyers looking for affordability and practicality without unnecessary complications.
5. Ford
Ford’s lineup stretches from Bronco SUVs to Super Duty pickups, but vehicles like the Explorer and Escape continue driving mainstream appeal. The company’s ability to blend utility with familiarity helped it earn a 19.1 score.
4. Subaru
Subaru’s emphasis on safety, practicality, and all-weather capability continues to pay off. The brand has spent years building trust among buyers who value function over flash, though the outdoorsy image certainly doesn’t hurt either. Subaru scored 23.8.
3. Chevrolet
Chevrolet edged into third place among women with a 24.0 score. The brand’s SUV lineup likely plays a major role here. Models like the Traverse, Equinox, and Tahoe have become fixtures in suburban America for a reason: they’re roomy, straightforward, and don’t require explaining themselves.
2. Honda
Honda’s combination of practicality, fuel economy, and clever packaging continues resonating strongly with female buyers. The CR-V remains one of the smartest family vehicles on the road, and the Accord still somehow manages to feel normal in a very comforting way. Honda scored 32.6.
1. Toyota
Toyota topped the women’s rankings too, posting a 41.4 score. At this point, the brand’s formula is pretty well established: build vehicles that are easy to own, easy to trust, and generally drama-free. In a world where everything seems increasingly complicated, that matters.
