Hyundai Boulder Concept: All The Details

Hyundai surprised everyone at the 2026 New York International Auto Show by pulling the wraps off a new body-on-frame SUV concept. According to the automaker, the concept is "an SUV-shaped design preview of Hyundai’s first U.S. body-on-frame vehicle, a midsize pickup truck due by 2030"

Hyundai says the concept rides on the brand’s first fully-boxed body-on-frame architecture. The new platform is already confirmed for production and will underpin a midsize pickup that will debut before 2030. Ladder-frame construction has long been favored by U.S. consumers seeking trucks and SUVs capable of serious off-roading, towing, and hauling.

There are no powertrain details available at this time.

Become an AutoGuide insider. Get the latest from the automotive world first by subscribing to our newsletter here.

By AutoGuide.com Staff